ExperienceLeadership · Ethiopia-rooted startups
Role overview
Lead and build Ethiopia-rooted startups across travel, education, wellness, and commerce. Each product starts with a local problem, a clear user workflow, and a practical path from idea to live experience.
Experience details
- Lead and build products across travel, education, wellness, and commerce.
- Shape each venture from a local problem and user workflow through architecture, launch, and iteration.
Related case studies
Products built across these ventures
Deborah — Education SaaS
A Grade 12 study platform that connects structured notes, practice questions, timed exams, progress analytics, and academic AI support.
Commerce platformNegus Gebeya — Marketplace
A premium Ethiopian marketplace for listings, verified sellers, trust scores, AI-assisted merchandising, payments, messaging, and live selling.
Health and wellbeingTenaSew — Wellness platform
An Ethiopia-rooted wellness product with a practical content library, habits and progress, body-confidence guidance, bilingual navigation, and bounded AI support.
Travel productEthioVista — Ethiopia travel platform
A live travel discovery experience for Ethiopia with destinations, stays, experiences, service journeys, trip planning, and an AI assistant marked as in development.